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Home Depot keeps it close to home | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Josh Kolm

Paul Klein, founder and president of social responsibility agency Impakt, says the cause a brand aligns itself with is sometimes better served with a strategic approach that is measured, subtle and focused on serving the long-term needs of an issue, instead of a national campaign that drives awareness.

http://strategyonline.ca/2015/03/25/home-depot-keeps-it-close-to-home/
 

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